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Three cutting-edge entrepreneurs have jumped into the branding market once dominated by big agencies, and their timing could not be better.  Where others see obstacles, they see opportunities.  They are Follow The Prince (FTP), and they provide top-quality marketing services to build and grow brands.

At FTP, they know that smart branding is essential when launching a business, product, or service.  According to FTP’s founder and Social Engineer, Christopher Prince Boucher, “If a business isn’t using social media to get their message out, then that business is out of the loop.  During the Obama campaign they used social media to connect with their audience, making Obama a household name.  We want to do that for our clients.”  FTP combines creative marketing tactics, social media smarts, and entrepreneurial principles to design and spread brands.

The FTP entrepreneurs embrace social networking technology.  They love to create.  They insist on being ahead of the game. Casting director Marci Liroff, a client, says that, “Christopher Prince Boucher awakened me to he world of social media.  He made me into a very professional Twitter Junkie.”

FTP is a powerhouse team.  Boucher is a social networking & technology evangelist who is already on his second business venture.  Marc Street, the Chief Creative Officer, flexed his creative muscles by designing and building residential properties.  Street later formed his own Hampton’s construction company and designed its artistic website, which shaped his brand and attracted an affluent community.  Melissa Thelemaque, the Lead Optimizer, has been organizing, cajoling, scheduling, communicating, advocating, and rallying forever.  Thelemaque has greased the wheels at small dot-coms and at major corporations.  Boucher, Street, and Thelemaque have joined their talents to change the branding and marketing game.

Big marketing agencies promised bigger slices of pie.

Follow the Prince promises bigger pies.

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Since 1995, I have been managing communities across the board. Either teen chat on AOL, #proggies on mIRC, or communities for existing brands that I manage.

Over the years, I have developed a list of guidelines to follow to continuously ignite the communities.

1. Passion infuses conversations NOT products. The “Build it and they will come” days are over.
Even though the market is saturated, that is not an excuse. Today’s consumer lives within the clutter, but filters based on preference. Passion is preference and if you have it, the consumer will find it!

-“The most money you can make is by following your passion, I believe that.” - Gary Vanyerchuk

2. Be a pioneer and ask questions, while sparking conversations. Do not be that populous self righteous douche bag . Get involved and be a conversationalist. Crowd-sourcing needs the source to ignite the conversation.

3. Transformational Leadership is what inspires enthusiasm. Change only comes from within and a leader than can transform its peers by action. Walk the Walk & Tweet the Tweet.

4. Authenticity is essential. You must have street credit. Fans would be crushed if they knew @BrittneySpears was not really thanking her fans. On the other hand, she lets her entourage update more consistent than the Superstar herself.

5. Sharing experiences embarks transparency. As an organizer, life casting your attachment to the group is not a bad idea. The audience can then relate in a much more dynamic way with a new factor of trust and relevancy.

6. Collaborative Responsibility encourages cost-efficient growth. When a community see’s its leaders in the trenches, then they are willing to give much more in the long-term.

7. Drive incentives to create real-engagement. Listen to your extensions. Throw a contest, provide discounts for customer feedback, or even create a messaging strategy to develop a culture for your community.

8. Balance technology. Online is amazing and allows opportunity that off-line does not, however we live in a very balanced world. Make sure to make your off-line events are social and your online events spread Word of Mouth offline.

9. Have reason. Reason is absolute. This is the capacity for resolving, through reflection, the question of what one is to do. Communities are driven by reason. By definition is makes them think. Thoughts envelop ideas, then you know the rest…

The only route is sustainability. Give back, live long and prosper.

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Facebook 101 | How to suggest a friend

by Christopher Prince BoucherFebruary 1, 2010

How to suggest a friend on facebook
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Social Media for Musicians

by Christopher Prince BoucherJanuary 5, 2010

The Skinny
During a conversation with my buddy Zander Bleck, I gave my opinions on how twitter and social media can really contribute a positive & productive enhancement to his music career in terms of building his relationships with fans.  His producer RedOne is starting to use twitter and I wanted to give some advice to [...]

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How to start blogging. 101.

by Christopher Prince BoucherJanuary 5, 2010

This is my memoir to blogging.
I love blogging.
It gives an opportunity for ideas to be expressed by everybody.  Blogging is generally thought of as what twitter is used for, however people are adapting at a much higher frequency in comparison to the 1st generation blogs.  Everyone assumed people were talking about what they were eating, [...]

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Happy Holidays from The Gap!

by Christopher Prince BoucherDecember 22, 2009

Thought I would share this.  Enjoy!
Oh… and thank you The Luxury Spot!

Print this coupon to redeem 20% off your entire purchase from NOW until 1/30/09 !
In-Store or Online with Coupon Code GAP20
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B Corporation | The New Wave of Business

by Christopher Prince BoucherDecember 9, 2009

C-Corp, LLC, or Sole Proprietor?  How about the B-Corp?  First, what is a B Corporation?
What are B Corporations?
B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems.  B Corporations are unlike traditional responsible businesses because they:

Meet comprehensive and transparent social and environmental performance standards.
Institutionalize stakeholder [...]

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Real-Time Web | Google

by Christopher Prince BoucherDecember 8, 2009

Google has unleashed their real-time web search.  Here is a sweet video on the deets!

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World March for Peace & Nonviolence | LA 2009

by Christopher Prince BoucherNovember 24, 2009

If supporting a march for peace tickles your fancy, then this is the event for you.
Be one of the brave and help us to create a new, non-violent global consciousness!
———- Forwarded message ———-
From: World March <worldmarchla@gmail.com>
Date: Tue, Nov 24, 2009 at 11:14 AM
Subject: Call for Help VOLUNTEERS
To: worldmarchla@gmail.com
Dear Friends and fellow marchers,
We are now only a week away [...]

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The Price of Education

by Christopher Prince BoucherNovember 20, 2009

A dear friend of mine sent me this comedic conversation from a server list @ USC.  Enjoy!
———

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