C-Corp, LLC, or Sole Proprietor? How about the B-Corp? First, what is a B Corporation?
What are B Corporations?
B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corporations are unlike traditional responsible businesses because they:
- Meet comprehensive and transparent social and environmental performance standards.
- Institutionalize stakeholder interests.
- Build collective voice through the power of a unifying brand.
What are the benefits of becoming a B Corporation?
As a B Corporation, you differentiate your business from the growing barrage of green- and cause-marketing campaigns and stand out as a leader in the market, creating a clear path for others to follow. You also embed your values into your corporate governing documents so they can survive new investors, new management and even new ownership.
As the B Corporation community grows, your company will benefit from the:
- Billions of dollars of collective market presence created by thousands of B Corporationsspeaking with one powerful voice.
- Millions of dollars spent each year promoting B Corporations through B Lab, a non-profit organization.
When you join the B Corporation community, you gain access to:
- Resources and information to improve your company’s social and environmental performance.
- A community of fellow entrepreneurs who share best practices; consumers looking to support “good companies”; and investors aligned with your company’s mission.
Please let me know what think of the B Corporations. I was recommended by my friend Megan @ Everywun.com.
